What is Denim Day®?What Is Lee National Denim Day?

Together with the American Cancer Society®, We Can Continue to Make an Impact by Raising Even More Crucial Funds to Finish the Fight Against Breast Cancer

Lee National Denim Day Celebrates 20 years!

Lee National Denim Day® is a fundraiser created by Lee® Jeans where participants donate $5 or more in exchange for wearing jeans to work. Since its inception in 1996, Lee National Denim Day participants have raised more than $93 million for the fight against breast cancer and with your help, we hope to add even more to that total. Funds will support the American Cancer Society and their breast cancer programs and services.

Join Lee National Denim Day to finish the fight!

Join Lee Jeans and the American Cancer Society in the movement to finish the fight against breast cancer by donating $5 or more today. Your donations help the American Cancer Society save lives by funding groundbreaking breast cancer research; providing free, comprehensive information and support to those touched by breast cancer; and helping people take steps to reduce their breast cancer risk or find it early when it's most treatable.

History of Denim Day

It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become one of the nation's largest single-day fundraisers for breast cancer.


In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans asked companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to finish the fight against breast cancer. The underlying concept behind the program was simple—by convincing enough people to take one small step, together they could reach an incredible goal.

The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer and setting the stage for what would become one of the most captivating social action campaigns in the country. Twenty years later, Lee National Denim Day has helped raise $93 million in the fight against breast cancer.

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