One in eight women will be diagnosed with breast cancer in her lifetime. Three out of four families in WNY will be impacted by cancer. These are startling statistics. Since 1996, Lee National Denim Day has raised nearly $80 million for the fight again breast cancer...$5 at a time. On Denim Day, Oct. 8, our team has pledged to wear jeans and each donate at least $5 to the Women's Cancer Programs of the Entertainment Industry Foundation. This year, a portion of the proceeds generated here in WNY will come to Gilda's Club WNY. Please consider joining our efforts to raise awareness and funds! For more information, or for ideas other than wearing jeans, visit denimday.com. (Interested in starting your own team? That's great too - just visit denimday.com to sign up!) Other questions, feel free to call Gilda's Club WNY at 716-332-5900.