One in eight women will be diagnosed with breast cancer in her lifetime. That’s a startling statistic. But since 1996, Lee National Denim Day® has raised nearly $80 million for the fight against breast cancer ... $5 at a time. On Denim Day®, Oct. 8, our team has pledged to wear jeans and each donate at least $5 to the Women’s Cancer Programs of the Entertainment Industry Foundation. We hope you will join us.