Denim Day

Denim Day: each year, the first Friday in October is designated Lee National Denim Day - a day when supporters nationwide come together to put on their jeans in exchange for a $5 contribution to the fight against breast cancer with the goal of raising millions of dollars in a single day. Initially, the campaign was geared toward those in the workplace, but today anyone can start a team of friends and family and put on their jeans together as an act of solidarity in the fight against breast cancer. Since 1996, more than $75 million has been raised to fight breast cancer as a result of Denim Day.

The Women's Cancer Programs of EIF receive 100% of the net proceeds raised for Lee National Denim Day®. Funds are used to support groundbreaking early detection and treatment research and community educational services nationwide in the fight against breast cancer.

Check out our Denim Day videos on YouTube!