Plan Your Event

Download tools and resources to help you get the word out about your Denim Day Team.

Promote

Team Page | Downloadable Resources

How do I use Promotional Resources to encourage team member participation?

Your Online Team Page
Create and manage your own team page on the Denim Day site. Teams can be made up of companies, schools, clubs, organizations or groups, such as friends and family, co-workers, personal interest groups, charity organizations, religious groups or business/professional clubs. An individual may create his or her own team or join an existing team.

Your team can use its team page to:

  • Set a donation goal
  • Track donations received online
  • Share your team story
  • Post team photos

Downloadable Resources

The list of downloadable resources can be used in a number of ways to help promote your team. Click on each resource to see a preview and then download the files for your personal use.

Posters

Press Releases

Fact sheets

Envelope stuffers

Sample e-mails

Sample E-mail Messages

Feel free to use these e-mail templates to help motivate your team along the way. Add in the specific date in October your team will celebrate Lee National Denim Day®, and include a personal note if you’d like. Then, simply copy and paste the text into your own e-mail message and distribute to your teammates.

  • Promotional E-mail Message #1

    Subject: Please Donate to My Denim Day® Team

    You don’t fight breast cancer with a pink ribbon alone. You fight it with a team.

    During the month of October, millions of people nationwide will celebrate Lee National Denim Day® and contribute to the fight against breast cancer. This year, I’ve signed up to be a team coordinator and I invite you to join us in going casual for this great cause.

    Lee National Denim Day net proceeds will benefit the American Cancer Society® and their ground-breaking breast cancer research and life-saving efforts in communities nationwide.

    Please join us by making a donation and wearing your favorite jeans with us on Oct. [INSERT DATE]. Visit the link to my team’s fundraising page to find more information and donate: [INSERT LINK TO FACEBOOK FUNDRAISING PAGE OR DENIMDAY.COM TEAM PAGE].

  • Promotional E-mail Message #2

    Subject: 229,000 lives

    This year, breast cancer will change the lives of more than 229,000 people and their families. But, with your help, we could change that number.

    During the month of October, people across the country will unite to celebrate Lee National Denim Day®. [TEAM NAME] is proud to take part in the movement aimed to end breast cancer forever. Please join us in helping Lee® Jeans and the American Cancer Society® improve the everyday lives of those affected by breast cancer – past, present and future. Simply make a donation and wear your favorite jeans on Oct. [INSERT DATE].

    For more information, contact me at [PHONE NUMBER/E-MAIL ADDRESS]. Or visit the link to my team’s fundraising page: [INSERT LINK TO FACEBOOK FUNDRAISING PAGE OR DENIMDAY.COM TEAM PAGE].

  • Promotional E-mail Message #3

    Subject: Join the fight to end breast cancer forever

    Before you spend your next paycheck, please remember the 220,000+ Americans who will be diagnosed with breast cancer in 2012.

    Help them by joining the millions who are taking part in Lee National Denim Day® during the month of October. Simply put on your jeans and make a donation, and you’ll help Lee® Jeans and the American Cancer Society®

Logos

Patches

Team coordination tips

Certificates

Donation Receipts

Plan
Collect Donations
Apparel