Join the Movement

This isn’t just another cause. Another fundraiser.
This is a movement, and together we can make a difference.

Lee National Denim Day is a fundraiser created by Lee Jeans where participants donate $5 or more in exchange for wearing jeans to work. Since its inception in 1996, Lee National Denim Day participants have raised more than $91 million for the fight against breast cancer and with your help, we hope to add even more to that total. Funds will support the American Cancer Society and their breast cancer programs and services.

Join Lee Jeans and the American Cancer Society in the movement to rise above breast cancer by donating $5 or more today. Your donation helps the American Cancer Society discover new ways to prevent, find and cure breast cancer while ensuring access to mammograms and providing free support to people affected by the disease.

History of Denim Day

It all started when several Lee Jeans employees realized that each of them, in one form or another, had been touched by breast cancer. An everyday conversation sparked an idea and led to the creation of Lee National Denim Day, which has become one of the largest single–day fundraisers nationwide for breast cancer.

In its first year, Lee Jeans set a goal of raising $1 million on Lee National Denim Day. To do this, Lee Jeans asked companies to go casual for a cause, inviting employees to wear their jeans to work on Denim Day in exchange for a $5 contribution to the fight against breast cancer. The underlying concept behind the program was simple—by convincing enough people to take one small step, together they could reach an incredible goal.

The response to the inaugural Lee National Denim Day program was astounding. That year, more than 3,000 companies signed up to participate, raising $1.4 million dollars for the fight against breast cancer and setting the stage for what would become one of the most captivating social action campaigns in the country.

Why is it important?
Where The Money Goes
American Cancer Society
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