FAQ

About | Participation | Donations | Teams

FAQs - About LNDD

How does Lee National Denim Day work?

Each year, the first Friday in October is designated Lee National Denim Day - a day when supporters nationwide come together to put on their jeans in exchange for a $5 contribution to the fight against breast cancer with the goal of raising millions of dollars in a single day. Initially, the campaign was geared toward those in the workplace, but today anyone can start a team of friends and family and put on their jeans together as an act of solidarity in the fight against breast cancer. Since 1996, more than $91 million has been raised to fight breast cancer as a result of Denim Day.

How do I participate?

There are two ways to participate in Lee National Denim Day.

Coordinate a Team

  • Register - Register your new team or update and register an existing team from a previous year. You'll then receive a free participation kit with everything needed to coordinate a fun and successful event.
  • Wear Jeans - Simply wear jeans on Denim Day.

Just Donate

  • Don't have time to hold a Denim Day event this year? You can still make a difference! Donate to the cause and help the beneficiary, the American Cancer Society.

Wear Jeans

  • Simply wear jeans on Denim Day

How is my money used to fight breast cancer?

Net proceeds from your donation will help the American Cancer Society support life saving screenings in communities nationwide, hope and care to those traveling away from home for cancer treatment, and investments in groundbreaking cancer research.

Learn more about the research and advocacy work at Where the Money Goes.

Do people have to wear Lee Jeans to participate?

No. The Lee National Denim Day campaign seeks to unite supporters while raising much-needed funding for breast cancer and raising awareness about the threat of breast cancer and the importance of early detection.

Why did Lee Jeans choose breast cancer as its cause?

After Lee Jeans realized the impact breast cancer had on its employees, the company went straight to its consumers and asked what cause was most important to them. Many worthy causes were discussed, but breast cancer consistently rose to the top. Lee Jeans is very aware of the devastating impact breast cancer has on the men and women diagnosed, as well as their families and friends, and wanted to find a way to support them.

What is the American Cancer Society?

The American Cancer Society is the leader in the fight to end breast cancer and all cancers, investing the most in research of any non-governmental organization to find, prevent, treat, and cure the disease. Today, 1 in every 2 women newly diagnosed with breast cancer reaches out to American Cancer Society for help and support. American Cancer Society is located in every community to provide free information and services while ensuring access to mammograms for women who need them. From changes in lifestyle and new approaches in therapies to improving the quality of life for people with breast cancer, American Cancer Society strives to turn their knowledge of the disease into real action. For additional questions about American Cancer Society, visit cancer.org.

Lee National Denim Day is a charitable campaign of the American Cancer Society in collaboration with Lee Jeans. Contributions are tax deductibleto the fullest extent allowed by law. The American Cancer Society is a 501(c)(3) tax exempt organization. Their Federal Tax ID number (also known as anEIN, Employer Identification Number) is 13-1788491.

Do employees have to donate $5 to participate?

No, the $5 donation is a suggested amount. Some may want to donate less than $5, while others may be able to donate more. Donations of any amount are appreciated.

My company already has a casual dress code. How can we still participate?

Since many companies observe casual dress codes now, we encourage you to participate by suggesting creative ways to wear denim or suggest everyone wear pink tops and your pink ribbon pin as a show of support. Check the Team Resources page for event suggestions from other teams across the country.

Can I participate if I am outside the U.S.?

Groups and individuals outside the U.S. are encouraged to participate and contribute. However, in order to help us achieve cost-effectiveness and maximize contributions, we cannot send participation packs to international locations. Instead, visit the Team Resources page before your event to find downloadable materials you can use to host your own Denim Day.

Then send your team's contribution in U.S. currency to:

Lee National Denim Day
American Cancer Society
P.O. Box 22898
Oklahoma City, Oklahoma 73123

Oct. 3, 2014 has already passed. Is it too late to participate?

Please choose a day that is convenient for your team to hold their Denim Day event and register at least two weeks prior to that date to ensure you receive your participation kit in time. We ask that all events be held by October 31. The earlier you get your kit, the more time you'll have to promote and prepare for your event. The last day to register and receive a kit by October 31, is October 17.

FAQs - Participation

How do I participate in Denim Day 2014?

There are two ways to participate in Lee National Denim Day:

Coordinate a Team

Just Donate

What do I get when I participate?

Anyone who registers a corporate team receives a comprehensive participation kit for his or her team, which includes: copier-friendly posters, fact sheets, a pre-addressed envelope for sending in contributions, and guidelines for planning your Denim Day event. Anyone who registers a non-corporate team has the option to receive a kit or not.

Will it cost me anything to participate?

No. There are no costs or purchases required to participate in Lee National Denim Day - just a little time. The only money involved is the $5 donation from each participant. All materials necessary for participation are provided by Lee Jeans. We ship participation kits via Ground Service; however, you can choose to pay for the shipping of your kit by providing your Federal Express shipping account number when registering.

When is the participation deadline?

If you're planning on holding your Denim Day in October, we recommend you sign up no later than mid-August to allow time to maximize your event. The deadline to register and receive your kit by Denim Day (Oct. 4) is Sept. 24. To donate your shipping costs back to the cause, please provide a FedEx account number and we will bill your account for standard ground shipping.

Where can I find the official Studio Red sweepstakes rules?

The Studio Red event rules and regulations can be found here.

FAQs - Donations

Who should I make my personal or company check out to?

Please make checks payable to

Lee National Denim Day.

Either personal or company checks are acceptable. Please DO NOT send cash. Please write a check, obtain a bank check or purchase a money order for all cash donations collected from your group.

Where do I send my donations?

All team coordinators will receive a donation envelope in the participation kit. It is pre-addressed to Denim Day, and funds will be sent directly to the American Cancer Society.

If you do not have this envelope, you can mail donations to:

Lee National Denim Day
American Cancer Society
P.O. Box 22898
Oklahoma City, Oklahoma 73123

Please make checks payable to Lee National Denim Day and include your personalized donation form from your participation kit. If you do not have your donation form from your kit, please download, print, complete and send the mail-in form along with your donations. This is important so you or your group is accurately credited for the donations you are submitting. If you do not have your ID number, call 1-800-521-5533 or submit a request for an ID reminder online.

Why can't I find the team I want to donate to?

You can search for your team by choosing find a team or by choosing to donate to a team. Enter information about that team in one or more of the search fields and press the search button. If you have done this and are still not locating the team you are searching for, you can choose one of the following options:

  1. Search again.
  2. Contact the team coordinator to make sure the team is registered for 2014.
  3. If you are a team coordinator, you may need to register your existing team for 2014.

What is the deadline for mailing in donations?

All donations received by Dec. 31, 2014, will be counted toward the 2014 event fundraising total. Donations received after this date will be applied toward 2014 funds.

What is the federal tax ID number for the American Cancer Society?

Lee National Denim Day is a charitable campaign of the American Cancer Society in collaboration with Lee Jeans. Contributions are tax deductibleto the fullest extent allowed by law. The American Cancer Society is a 501(c)(3) tax exempt organization. Their Federal Tax ID number (also known as an EIN, Employer Identification Number) is 13-1788491.

Can I get receipts for employees who contribute?

Receipts are available in the resource materials from your participation kit and on the Promote page. You can print additional copies for your team members who made donations.

My company wants to match donations. How do I do that?

When you send your donations in, please include your company’s matching gift form with your donation. Usually, companies will have these forms, but if not just include a letter with your donations. In your letter, state that your company would like to make a matching gift and request all the information your company needs to complete the matching gift. American Cancer Society will process your match. Mail donations and matching gift requests to:

Lee National Denim Day
American Cancer Society
P.O. Box 22898
Oklahoma City, Oklahoma 73123

Please include your company's ID number to ensure your company is accurately credited for the donations submitted.

My company is not participating this year. Can I still send in donations?

Yes. You can register for Lee National Denim Day as an individual and encourage your friends, family, neighbors or others to join you, or you can contribute directly to Lee National Denim Day and the American Cancer Society via the Donate page. You can also send a check to:

Lee National Denim Day
American Cancer Society
P.O. Box 22898
Oklahoma City, Oklahoma 73123

Can I make a donation in someone else’s name?

Yes. When making a donation on denimday.com, you will be asked if you would like to make your donation in honor of someone. Simply type the name of the person you wish to honor. If you are mailing your donation, please include a note stating whom you would like the donation made in honor of. If you would like a special tribute letter sent to that person or their loved ones, you must include contact information, including name and mailing address. Without proper contact information, the American Cancer Society cannot send acknowledgment letters.

Where can I get answers to questions not found here?

For additional information about Lee National Denim Day, call 1-800-521-5533 or
send an e-mail to DenimDay@vfc.com.

How are Denim Day funds distributed?

Donations will help the American Cancer Society support life saving screenings in communities nationwide, hope and care to those traveling away from home for cancer treatment, and investments in groundbreaking cancer research.

FAQs - Team Page

Do I have to use an online team page?

You don't have to use your team page to participate in Denim Day. The online team page is an additional tool to help you personalize involvement and manage getting co-workers, friends or family signed up for Denim Day. With a team page, you can do things like collect and keep track of donations online, post team photos, share personal stories, display your fundraising goal and recruit others to participate.

Who makes up a team?

Teams can be made up of companies, schools, clubs, organizations or groups, such as friends and family, co-workers, personal interest groups, charity organizations, religious groups or business/professional clubs. Any collection of people you want to rally to support the fight against breast cancer.

I'm just one person. Can I still have a team?

Definitely! Even as an individual, you can still use your team page to tell your friends, family and co-workers why you're involved in Lee National Denim Day and encourage them to join you in your fundraising efforts. Or you can simply make a personal donation to help the fight against breast cancer.

How do I start a new team?

To begin, click Register a New Team from the Participate section. Once you've entered the required information and established your team page, you can personalize it and invite others to join your team and help you reach your fundraising goals.

I've participated before. How do I find my old team page?

To find your previous team page, click here to register an existing team from a previous year and follow the directions to search for your team by Denim Day ID Number and ZIP code. If you cannot remember your Denim Day ID Number, you can look it up by entering your team name and coordinator's last name. All of your team's data, including your story and photos were saved.

How do I personalize my team page?

You have a number of options to customize your team page. You can add photos or logo, set and track a donation goal, collect team donations, and share personal or team stories about your involvement in Denim Day.

How do I become a member of a team?

By donating to a team you automatically become a member of that team. Locate the team of your choice and then choose to donate online, in person or by mail.

Can I donate to a team without joining it?

If you do not want to be part of a team but want to donate to the cause, there are a couple of options for you. You can make a donation to a team and choose "private" when you fill out your personal information. This will ensure your name is not listed on that team's page. The other option is to make a personal donation to the cause, either online or by mail. A personal donation is made privately to the cause and not to a particular team.

Can I make a donation that doesn't involve a team?

Yes. Just click Make a Personal Donation. Or you may donate online or by mail. Visit the Donate page for more detailed instructions.

Can I download the Participation Kit in digital format?

Yes. Just click Download Particpation Kit.